Digital Experience & Strategy
Approach
Designing and shaping websites and digital environments with a focus on usability, structure, and flow. The goal is to create experiences that feel intuitive, cohesive, and aligned with how people actually engage.
Areas of focus: Website Strategy, user experience (UX), information architecture, website design & development, SEO strategy, content strategy, and digital ecosystems.
Marketing Strategy & Performance
Approach
Marketing strategy is about more than visibility—it’s about creating meaningful connections between audiences, business objectives, and measurable outcomes. These projects explore how research, positioning, digital marketing, and performance-driven decision making can work together to increase engagement, generate qualified leads, improve conversions, and support sustainable growth.
Areas of focus: Marketing strategy, campaign development, google ads, meta advertising, SEO & search visibility, audience development, lead generation, analytics & optimization.
Contact
Madelaine Graff
Contact me to learn more.