DETAILS
Area of Focus: Digital Strategy • Marketing Strategy • Brand Identity • Website Design • Lead Generation
Westmarket
Madelaine Graff
Westmarket Townhomes is a new rental development in Regina. I developed the brand identity, website, and digital marketing strategy to support the launch and generate qualified rental inquiries.
Project Highlights
• Developed the brand identity and marketing assets for a new residential development, building a scalable digital and brand framework
• Designed and launched the Westmarket Townhomes website and supporting landing pages
• Created and managed Google and Meta advertising campaigns focused on rental lead generation
• Generated 77 advertising leads from 443 website visitors during the first month of launch, achieving an approximate 17.4% visitor-to-lead conversion rate
C&H Insurance
Madelaine Graff
Insurance websites are often highly functional but visually dated, prioritizing forms and information over user experience. The challenge was to modernize the company’s online presence while maintaining trust and credibility, while creating a digital experience that better supported client engagement and lead generation.
Project Highlights
• Simplified navigation and content architecture to improve accessibility of complex insurance information
• Designed and developed a website structure optimized for digital marketing and lead generation
• Improved user pathways for quote requests and policy exploration
• Contributed to increased online inquiries and revenue through digital channels
DETAILS
Area of Focus: Digital Strategy • User Experience • Information Architecture • Website Design • Lead Generation
DETAILS
Area of Focus: Digital Strategy • Website Design • Brand Development • B2B Marketing • Lead Generation
CH Built
Madelaine Graff
Developed and designed the website and supporting brand assets to establish a credible digital presence, communicate key service offerings, and support future business development and lead generation efforts.
Project Highlights
• Created a digital presence that aligned with the broader CH brand while establishing a distinct identity for CH Built
• Structured website content around key service offerings to support business development efforts
• Designed the site to communicate credibility, capabilities, and project expertise to prospective commercial clients
• Established a scalable digital platform to support future growth and marketing initiatives
Artemis Homes
Madelaine Graff
The project focused on revitalizing the company’s digital presence to better reflect its growing emphasis on custom home construction while supporting ongoing marketing and lead generation initiatives.
Project Highlights
Redesigned key areas of the website to better align with the company’s focus on custom home construction
• Developed campaign-specific landing pages to support marketing and lead generation initiatives
• Improved project showcases to better highlight craftsmanship, recent builds, and custom home capabilities
• Created supporting visual assets and design elements for use across digital marketing efforts
• Strengthened the website as a marketing tool while improving the overall user experience
DETAILS
Area of Focus: Digital Strategy • User Experience • Information Architecture • Website Design • Lead Generation