The Friendly Ghost
Madelaine Graff
My introduction to design started on my family’s shared Windows 98 computer, where I spent time experimenting, pulling things apart, and figuring things out as I went. It wasn’t structured or formal but more a quiet process of curiosity, trying to understand how things were built and why certain choices felt right.
Outside of work, I’m drawn to film, cinematography, screenwriting, and philosophy — anything that explores how ideas are shaped and communicated. I also like working with my hands, whether that’s building, making, or experimenting with something new. Those interests tend to bleed into how I think, especially when it comes to pacing, composition, and the way small details influence the bigger picture.
I’ve always been drawn to the space between design and functionality — the tension where something needs to work clearly, but also feel intentional. Often, these are treated as competing priorities, where emphasizing one is assumed to come at the expense of the other.
However, understood, and how it functions influences how it’s experienced. When they’re aligned, the result feels intuitive and cohesive — not because either was prioritized, but because both were considered together from the beginning.
My Approach
& How I Work
Refinement over excess
It all depends on the project, of course!Whether it be logos, fonts, website etc. this all depends on expectations and re-editing.
How much does it cost?
It all varies and depends on the work being done. I usually charge a flat fee for one-time designs: e.g. event posters, print designs, custom illustrations. Marketing services and brand identity designing are more expensive – as it takes the longest to complete and is usually contracted.
What if I’m unhappy with the project?
I work very closely with my clients to ensure that the work I’m doing exceeds expectations. If there is any project completed that doesn’t, I will make additional fixes to ensure that it does.
What design tools do you work with?
I’m a versatile designer who is well-versed in many design programs. I have over 15+ years experience in Adobe Creative Suite (Illustrator, Photoshop, etc.), 5 years in Canva, and 6 in ProCreate.
Madelaine Art & Design
Still Not Convinced?
View my portfolio, check out the services I offer, or peruse my professional projects.
