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Marketing Strategy

Portfolio

Marketing strategy extends beyond individual campaigns. This work focuses on how audiences are reached, engaged, and converted through a combination of research, messaging, digital marketing, and performance-driven decision making.

main portfolio

MyCH Auto Insurance

Objective

Developed a multi-channel digital marketing campaign to increase online auto insurance sales and improve customer acquisition through targeted advertising, conversion-focused landing pages, and strategic creative development.

Approach

  • Developed a comprehensive digital acquisition strategy combining SEO, paid search, and audience-targeted advertising
  • Created and managed Google Ads campaigns, conversion-focused landing pages, and supporting creative assets
  • Implemented analytics, testing, and ongoing optimization to improve search visibility, campaign effectiveness, and online sales performance

Impact

  • Increased annual online auto insurance revenue by more than 5× through strategic campaign development and optimization
  • Grew monthly website traffic from approximately 1,000 visitors to between 5,000–10,000 visitors (dependent on the month)
  • Improved conversion performance through targeted landing page design and user experience enhancements
  • Established a scalable digital acquisition framework supporting ongoing growth

CH Living

Objective

Developed and implemented a digital marketing strategy to increase rental inquiries across CH Living properties through a combination of SEO, paid advertising, and ongoing digital visibility initiatives.

Approach

  • Developed a comprehensive digital acquisition strategy focused on increasing rental leads and online visibility
  • Conducted a full SEO overhaul to improve search visibility for rental-related queries
  • Created and managed Google Ads campaigns targeting high-intent housing searches
  • Developed Meta advertising campaigns and supporting creative assets to generate qualified rental inquiries
  • Established and managed a social media presence to support ongoing marketing visibility and audience engagement

Impact

  • Increased rental leads from 6.7 per month to 462.5 per month
  • Increased monthly website traffic from 367 visitors to 2,417 visitors
  • Improved visibility across both paid and organic channels through a revised digital marketing strategy
  • Established a scalable lead generation system supporting ongoing property marketing initiatives

CH Group Digital Marketing Strategy

Objective

Developed and implemented a digital marketing strategy across the CH Group of companies to strengthen online visibility, increase audience engagement, and create stronger connections between social media, website traffic, and lead generation efforts.

Approach

  • Developed and implemented a unified social media strategy across multiple companies within the CH Group
  • Created content schedules and processes to support consistent audience engagement and brand visibility
  • Implemented SEO initiatives to improve organic visibility and support long-term digital growth
  • Connected social media, website, and content strategies into a cohesive digital marketing ecosystem
  • Established measurement frameworks using Google Analytics and Google Search Console to track user behavior, campaign performance, and digital growth opportunities

Impact

  • Grew the collective social media audience to more than 6,800 followers within one year
  • Increased combined website traffic across the CH Group portfolio to more than 15,000 monthly users
  • Improved digital visibility through integrated social media, SEO, and website strategies
  • Created a scalable measurement and marketing framework to support continued growth and decision-making